On July 3, Yunnan Institute of Innovation Finance and Yunnan Block chain Center jointly held an academic salon seminar with the theme of "blockchain + financial empowerment of the key industries of agriculture with plateau characteristics in our province-- digital upgrading of Yunnan coffee industry". Experts, scholars and practitioners from Yunnan blockchain Center, Yunnan blockchain Industry Alliance, well-known futures companies, leading coffee enterprises, coffee growers, blockchain science and technology enterprises, universities and research institutions inside and outside the province participated in the seminar.

Coffee industry has a long history, obvious geography and a wide range of consumer groups. as a major province of coffee cultivation, processing and export in China, our province has always positioned the orderly and healthy development of coffee industry as the focus of the development of plateau characteristic agricultural industry in our province.

At the seminar, Liu Rui, executive director of Yunnan Innovation Finance Research Institute, made a keynote speech on "the Industry impact of Ethiopian Coffee Exchange and China's reference". He pointed out that the Ethiopian case tells us that the impact of commodity exchanges on the coffee industry is limited, and industry concentration and market forces are important factors that determine the distribution of benefits in the coffee value chain. General Manager Xiao Liuchun from China International Futures Co., Ltd. gave a keynote speech on "the role of Coffee Futures and the significance of Regional International pricing Power", which led to new ideas for the development of financial empowerment industry from the perspective of futures function. it is also pointed out that the pricing power of coffee futures will affect the development of the global coffee industry for a long time in the future, which is also the direction that we should strive for. Coffee enterprises from Yunnan Hongqing Trade, Pu'er Changmu Coffee and Lincang Qiupo Manor share the current situation of the development of the coffee industry and summarize the difficulties, breakpoints and blocking points in the development of Yunnan coffee industry exposed in the first line of the industry.

How to use the blockchain technology to open up the information isolated island of each role of the coffee industry chain in our province; establish the trusted data network of the industry chain; build the collaborative information infrastructure of the distributed coffee industry chain; realize the whole chain of the block chain + financial enabling coffee industry, to promote the orderly and healthy development of the coffee industry. Mr. Xiao Yongxiang, General Manager of Yunnan Tong Zheng Technology Co., Ltd., shared the collaborative integrated solution of long wood "Kayun chain" distributed industrial chain and related information applications, which will be officially launched in August this year. Song Shijie, deputy general manager of Yunnan Yunxue Buckcloud Technology Co., Ltd., said that Longwood "Ka Yun chain" is based on the characteristics of block chain. provide coffee industry chain capital flow, trade flow, information flow of accurate, fast, real-time information winding and industrial management and control integration technology and comprehensive solutions. Through a high degree of information integration of the industrial chain management and control system, the system promotes the benign, healthy and high-speed development of the industrial chain; through the block chain technology, it realizes the joint upgrading of the industrial chain credit system, brand system, management and control system and financial system, and further promotes the sustainable development of the industrial chain. The accurate, fast and real-time information recording and industrial management and control integration technology of the capital flow, trade flow and information flow of the whole industry chain make the data of the industry chain form the basis of fast real-time winding. Accelerate the coordination efficiency of the various roles in the industrial chain. The use of intelligent contracts to achieve a real and effective data basis for the supply chain financial business of small and micro enterprises, and break through the key points of financing difficulties of small and medium-sized enterprises.

During the discussion, the relevant leaders of Yunnan blockchain Center and Yunnan blockchain Industry Alliance put forward expectations and requirements for the development of salon, and put forward constructive suggestions and suggestions on how to make use of blockchain technology to develop coffee industry in a healthy and orderly manner.